Tag Archives: social media

Have We Turned the Corner? Protecting Online Consumer Privacy

“No foreign nation, no hacker, should be able to shut down our networks, steal our trade secrets, or invade the privacy of American families, especially our kids. … And tonight, I urge this Congress to finally pass the legislation we … Continue reading

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Don’t Rely on Santa to Deliver Connected-Toy Cyber Security

There was a point in recent history, where a parent having been asked about securing their daughter’s privacy, thought first about their daughter’s locked handwritten diary, hidden under her bed’s mattress. Almost 3 million American parents knew that day had … Continue reading

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“The Coke side of life” ─ When More Science Becomes Less Evident.

“It is not fair that Coca-Cola is signaled out as the #1 villain in the obesity world, but that is the situation and makes this your issue whether you like it or not. I want to help your company avoid … Continue reading

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What’s Up? Finding Native Advertising Share-worthy

This week, I found myself launching a Unilever-promoted Upworthy video, enticed by the headline, “They ask these couples a question that is usually none of our business. But then they show the video.” Although I never learned who “they” are, … Continue reading

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Three Marketing Strategies for Small Business Crowdfunding Campaign Success

The United States Securities and Exchange Commission (SEC) recently adopted rules to monitor small business start-ups’ use of interstate crowdfunding that provides access to small investor equity security markets, up to $1 million annually. Now startup entrepreneurs will have the … Continue reading

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Sephora’s Connected Consumer: “Flash Sales” Come to Brick-and-Mortar Retail

While shopping at JC Penny early this year, my routine Women’s Apparel route to Home Furnishings was unexpectedly blocked by an enclosed shopping area distinguished by a darker-light ambiance and music. Realizing the department store, like many brinks-and-mortar retailers had … Continue reading

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The LEGO Group: Understanding Emerging Media Protests and Co-Promotion Risk

Claims of LEGO responsible corporate stewardship in response to climate change, range from expanding renewable energy-supported manufacturing to mandating Forest Stewardship Council (FSC) packaging material sourcing. In the case of its interlocking plastic building brick raw materials, an increased use … Continue reading

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