Monthly Archives: November 2015

“The Coke side of life” ─ When More Science Becomes Less Evident.

“It is not fair that Coca-Cola is signaled out as the #1 villain in the obesity world, but that is the situation and makes this your issue whether you like it or not. I want to help your company avoid … Continue reading

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What’s Up? Finding Native Advertising Share-worthy

This week, I found myself launching a Unilever-promoted Upworthy video, enticed by the headline, “They ask these couples a question that is usually none of our business. But then they show the video.” Although I never learned who “they” are, … Continue reading

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Three Marketing Strategies for Small Business Crowdfunding Campaign Success

The United States Securities and Exchange Commission (SEC) recently adopted rules to monitor small business start-ups’ use of interstate crowdfunding that provides access to small investor equity security markets, up to $1 million annually. Now startup entrepreneurs will have the … Continue reading

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Sephora’s Connected Consumer: “Flash Sales” Come to Brick-and-Mortar Retail

While shopping at JC Penny early this year, my routine Women’s Apparel route to Home Furnishings was unexpectedly blocked by an enclosed shopping area distinguished by a darker-light ambiance and music. Realizing the department store, like many brinks-and-mortar retailers had … Continue reading

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The LEGO Group: Understanding Emerging Media Protests and Co-Promotion Risk

Claims of LEGO responsible corporate stewardship in response to climate change, range from expanding renewable energy-supported manufacturing to mandating Forest Stewardship Council (FSC) packaging material sourcing. In the case of its interlocking plastic building brick raw materials, an increased use … Continue reading

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