Monthly Archives: December 2014

Lesson 9: Final Project

 Creative Brief: Fringe of Beverly Hills The Focus | Fringe of Beverly Hills has asked for a fictional branding video for its salon hair care services and hair care products that will be used on its company website, YouTube, and … Continue reading

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Lesson 8: Creative Approach and Script

Fringe of Beverly Hills: Simple Celebrity (0:30)  Creative Approach: In this branding video for the Fringe salon website and social media, we see a relaxed, happy and style-confident Fringe customer, a Beverly Hills MD and Mother who has taken the … Continue reading

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Assignment 7: The Paper Edit – Army Training Script

Army Leadership Training: We Live for Our Army Family 2:45  In this junior Army officer training, we see Captain Y and Captain Z walking through a military training location, as they discuss the importance for Army leadership to be motivated … Continue reading

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Assignment 6: The Shooting Script Kohl’s and Progressive Holiday Spots

Kohl’s TV Spot 0:30, ‘ Magic’ Song by Electric Light Orchestra   http://www.youtube.com/watch?v=gf2xLK91Yco In this cable TV spot, we join a father as he takes preoccupied and indifferent son on a journey over a latticed road bridge to a pine tree … Continue reading

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