Monthly Archives: November 2014

Assignment 5: The Creative Brief

Creative Brief for Fringe of Beverly Hills The Focus | Fringe of Beverly Hills has asked for a fictional branding video for its salon hair care services and hair care products that will be used on its company website, YouTube, … Continue reading

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Assignment 2 Stories: Non-Literal Commercials

When US Steel opened a new steel plant along Lake Michigan in the model corporate town of Gary, Indiana over a century ago, the industrial economies physical proximity shaped the personal emotional bond of resident employees to the products and … Continue reading

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